Historic
Downtown
Albany

There is in progress a high reach and high frequency multi-media campaign to promote these multiple events and entertainment venues, the Family Living Expo.

Radio

Long Term (8 week) High Frequency Multi-Faceted Radio Ad Campaign to air on NewsTalk 1580 KGAL and 920 KSHO. Here is the projected schedule of radio ads promoting the event:

Week 1 (3/12): 56 30-second ads on KGAL and 56 30 second ads on KSHO
Week 2 (3/19): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 3 (3/26): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 4 (4/2): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 5 (4/9): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 6 (4/16): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 7 (4/23): 84 60-second ads on KGAL and 84 60 second ads on KSHO
Week 8 (4/30): 168 60-second ads on KGAL and 168 60 second ads on KSHO

This is a total of 728 ads on each station over eight week period. The ads are scheduled to run in each Daypart (Morning Drive, Late Morning, Early Afternoon, Afternoon Drive, Evening, Overnight).

We are currently negotiation to ad to the radio stations utilzed to promote this event.

World Wide Web

We are building a section (this section) on www.kgal.com that will have major content resulting in world wide search engine recognition. This search engine ranking preference will bring world wide web viewers to this site before, during and long after this annual event. This section will be linked to from other web sites including www.ksho.net.

Newspaper Advertising Campaign

Major Advertising Campaign in the three local news papers for Albany, Lebanon and Corvallis, the Albany Democrat Herald, the Lebanon Express and the Corvallis Gazette Times.  This Print Ad Campaign will start 10 days prior to event.

The Democrat Herald will be producing a special Family Living Expo “Historic Downtown Albany” section of the paper on Thursday, May 3rd prior to this event. This special publication will have event sponsors, entertainment times and locations, contest locations, other Family Living Expo Events, such as the Antique Appraisal Show and the Broadcast of KGAL’s Real Estate Talk.

Television Advertising Campaign

Major Television Advertising Campaign on the ABC affiliate in Eugene, KEZI-TV 9.  This will include prime time ad placement, morning drive and fringe drive time placement. The total value of ads to promote this event aired on KEZI totaled $8,000.00.

Cross Promote with our Entertainment Organizations and Promoters the dates, times, and locations of our multiple Family Living Expo Events.

Pre-event Posters (in Downtown Albany Stores)

Event Signs  (event location signage)

Printed Event Schedule & Map  (will be handed out at the Upstairs Downtown Tour the Friday before the event, also distributed at the event.*

Roadway signage (as permitted)

Coming Soon to this web site:

Entertainment Schedule
Event Schedule
Contest Schedule
Antique  and Collectable Appraisal Show Schedule
Broadcast Schedule

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